Insinuation of Sex in Today’s Ads


Insinuation of sex in ads

Insinuation of sex in ads

Ads today are very different from the ads in the older days on many levels. The differences are on the technical level, the quality level, the content level, on the ethic level… These days ads focus more on the money gain and power they get from this ad they are putting up. they do not weigh the pros and cons the aftermath or the shock wave these ads may create on the general public. 



Advertising creates an entire and unique cultural worldview, it shapes our attitudes and beliefs. The fact is that most of the people in the world are  influenced bythe ads, and advertisers know this. Why else would companies spend billions of dollars a year on adverts? in the old days when ads started to florish they used to be drawings of the event or the product posted on walls and shop windows… they used to use direct or catchy slogans to attract the attention of the potential buyers . but it wasnt till the burst of the technological and the industrial revolution that the ads started to change in meaning and on all the other levels.

To persuade consumers that they “need” to buy this certain product, companies and advertisers tend to  consciously and deliberately make people feel unsatisfied and unsure with what they already have and they try to convince them that they are lacking something essential in their daily lives. Advertisers are using this technique to create the idea in peoples minds to create this idea  of a “defect” that can only be repaired by the product the advertisers are try to sell. here comes the use of sex and sexual implementations in the ads. 

for example the “Secret Obsession perfum” ad done by eva mendez and that was banned from most tvs and billboards is a very good example to explain this this ad eva mendez is bare and the way she move d and the way the camera moved made the ad seem like a racey video or even an erotic one . this ad not only had the primary message that of a sexual and pure desire but also the secondary message too. this ad implied conciously and unconciously that if you dont use this perfume you wouldnt be sexy and desierable or wanted . you’ll be all alone.

another example can be that of putting hot and sexy girls with barely any clothes on next to a lovely car or next to a man in a lovely sports car while next to them you see a lonely man all by himself in his normal car. this implies that or the submessage is that if you dont have a sports car you will never have a sexy and hot girl with you and girls would think that if they are not

as pretty and as sexy as that girl they will never meet a man as hot and as rich as the one in the ad.

once while reading Marie Claire magazine at the hairdresser i read an articleInsinuation of sex in ads which said that in the eighties ,images featuring a 15-year-old Brooke Shields with the tagline ‘Nothing comes between me and my Calvins,’ caused an outcry. Then in 1995, the brand was investigated by the Federal Bureau of Investigation, over a series of images for Calvin Klein jeans, which showed young models in a number of suggestive why did they stop this now? this is the difference between the ads in the old days and nowadays.

going back to the secret obsession perfume ad of eva mendez people may argue why did the goverment ban the advertisment ? some may ask and joke by saying i didnt know that “nipple cencorship doesn’t stop at YouTube … “We’re sorry, this video is no longer available.” One of this moments, where I don’t understand the US. What about the freedom of expressing your nipples!” this is one of the comments i read on you tube while i searched for the ad to see why all the fuss.

on the other hand some may say that it’s  disgusting that women are portrayed in this manner in order to sell products! yes  sex does sell, but why don’t the advertisers or the company’s executives go to each and every house and explain to the  litle girls and teenagers why women are portrayed in this manner and then listen to them lie about their eating habits and the way they feel about themseves every morning while they stand for hours checking themselves in the morrors. i mean arent there enough men’s magasines out there where these racey ads can be put in instead of the television or the billboards where children can be exposed to them?

in the end  advertisers should take into consideration a lot of things while creating and ad especially on the social level. nowadays everything is being linked to money sex and material things . it is no longer  a way of sending a message or or informing people about a certain product. sex should not prevale on neither the primary nor the secondary message of the ad. nowadays ethics are being trampled on in diffrent societies which is a shame because the ethics and the morals in life are what hold the societies together its what ke

insinuation of sex in ads
insinuation of sex in ads

eps the families tied and the people close. avertisers should take into consideration that their ads are being seen by people of different ages and of different backgrounds and societies so they should research before jumping to creat an ad that impies sexual messages to the people. these ads unfortunately are becoming normal all around the world which is also corrupting the societies and distroying the barely there ties that are left hanging on a thin thread.all we can hope of is that advertisers think of the others before going on with this  type of advertising for the sake of everyone.

                                                                                                                          Sandra Sawaya and Jad Fakhry






~ by wordpros on May 17, 2009.

3 Responses to “Insinuation of Sex in Today’s Ads”

  1. You express yourself intelligently and coherently. A beautiful piece of writing.

  2. It looks like you are offended by the use of the woman figure, you should be proud that people look up to you and not men, imagine a man in the place of EVA ……

  3. actually wer not sayingg that these women are not beautifull but the reason we are against it is because nowadays these women are used to sell stuff and its not right its like they are just meanss to make money. what if its some1 u knoq in that picture what wld ur reaction be? oh well.

    jad fakhry

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