Pathos is another Greek word and it is one of the three modes of persuasion in Rethoric along wih Ethos and Logos. Pathos appeals to the audience’s emotions. It is a part of Aristotle’s philosophies in Rheoric. 

Emotional appeal can be accomplished in different ways:

  • by a metaphor or sory telling. 
  • by a general passion in the delivery and an overall number of emoional items in the text of the speech, or in writing .
  • by using some ads in our case  in order to affect on the emotions of the audience.

                                                   By Tamar Kouyoumjian. 


~ by wordpros on May 16, 2009.

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