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The “Keep Walking” campaign has run in more than 120 markets over eight years, with more than 50 TV adverts and more than 150 print ads, with Johnnie Walker racking up incremental sales of $2.21bn (£1.4bn) over the period. the audience targeted in this advert are adults since we all know that underage drinking is forgibited in most countries. havent u ever wonderd what do they mean by ” keep walking” well heres the answer:”A man was judged a success not by where he was, but where he was going,” they were trying to forge a connection  between the desire to progress and Johnnie Walker. i think the technique used over the years is card staking cause well first of all they never hav shown us the negative sides of alcohol drinking they only have told us that alot of celebs like sir sean connery drinks johnny walker why shouldnt we.:)

ps:Johnnie Walker’s “Keep Walking” campaign  won a trio of gongs at the Institute of Practitioners in Advertising Effectiveness Awards.

jad fakhry

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~ by wordpros on May 15, 2009.

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