Summary “Propaganda Techniques in Today’s Advertising”

In the article “Propaganda Techniques in Today’s Advertising”, the writer “Ann McClintock” implies that the propaganda techniques target all the generations and are spread throughout the world and will increase in the future. For this reason, she explains what propaganda is and explains it by giving a specific definition and different types of techniques some of which are Card stacking and Bandwagon. According to her, Card stacking is a technique that plays on the distortion of facts by half-true sayings and words that have illusionist meanings. As an example she gives the shampoo that removes dandruff …According to McClintock card stacking is used by advertisers to grab the customer’s attention toward a product at the expense of the other. On the other hand, she talks about Bandwagon, which is another technique of propaganda that affects people psychologically and creates a pressure on people who do not want to be different. She uses the saying “everyone is doing it why don’t you?” to strengthen her definition. As an example, she gives the Pepsi ad that lures customers. If you do not drink Pepsi then you are left out of the Pepsi generation. In the conclusion, the writer asks herself why do these propaganda techniques work? She says that people should think clearly and examining the adverts will help in finding the good and worthwhile adverts from the bad ones.

                                                                                                                                                                                                                  WORDPROS

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~ by wordpros on April 26, 2009.

7 Responses to “Summary “Propaganda Techniques in Today’s Advertising””

  1. JOSEPH BEAINO: K

    • come onnnnnnn.. guys …………….comment on this blog and put some ads and comment on them……
      the earth depends on uuuuu( by joseph beaino)

  2. CRAZYYYYYYYYY SUMMARY…

  3. bouga bouga 🙂

  4. JOSEPH PLZ COMMENT ON OTHER POSTS TOO NOT ONLY THIS 1 hehe
    Sandra Sawaya

  5. from where do u get these comments sandra….hehe 🙂 joseph beaino

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